Bài viết copy từ webgiarehn.com
Nếu các bạn thường sử dụng dịch vụ của Google như Gmail, Google Analytics, Trends… chắc hẳn đã nghe tới Google Alerts – một công cụ miễn phí cho phép theo dõi kết quả tìm kiếm liên quan đến từ khóa nhất định qua email.
Google Alerts thường được các SEOer và các chuyên viên Internet Marketing sử dụng vì những lợi ích thu được. Tuy nhiên, ngay cả khi bạn không làm SEO hay Marketing thì việc biết khai thác hiệu quả công cụ này, bạn sẽ nhận được rất nhiều lợi ích trong việc theo dõi các nội dung trên Internet. Với mục đích giới thiệu công cụ này đến với tất cả mọi người, webgiarehn.com xin đưa ra những lợi ích của Google Alerts:
Hướng dẫn sử dụng Google Alerts:
Sau khi đăng nhập gmail bạn truy cập vào Google Alerts, bạn sẽ nhìn thấy một form nhập liệu như thế này:
Bạn cũng nên biết rằng bạn có thể tạo bao nhiêu alerts tùy thích và có thể quản lý nó tại trang quản lý alerts
Thủ thuật sử dụng Google Alerts hiệu quả:
webgiarehn.com sẽ đưa ra một số ví dụ gợi ý cho bạn theo dõi nội dung tìm kiếm trên Internet hiệu quả với Google Alerts, bạn có thể tự tạo ra một số truy vấn của riêng mình từ những ví dụ ở dưới.
Ghi chú lệnh tìm kiếm nâng cao:
*: Đây là lệnh hiển thị một nội dung bất kỳ vào chỗ bạn đặt dấu *. Ví dụ tôi sử dụng truy vấn * thiet ke web gia re thì kết quả tìm kiếm có thể trả về những kết quả như trung tâm webgiarehn.com thiết kế website giá rẻ, webgiarehn.com tốt nhất tại Việt Nam…v.v…
“từ khóa”: Đây là lệnh lọc câu trong kết quả tìm kiếm. Giả sử bạn tìm kiếm với từ khóa vé máy bay giá rẻ thì kết quả tìm kiếm có thể trả về những kết quả như vé máy bay..abcd….giá…abce.abcd…..rẻ chứ nó không đứng cạnh nhau thành một câu như vé máy bay giá rẻ. Lúc này bạn chỉ cần thêm cặp dấu ngoặc kép vào truy vấn tìm kiếm là được.
OR hay |: Nghĩa là lọc một hoặc hai nội dung có trong truy vấn tìm kiếm. Giả sử bạn tìm kiếm với từ khóa máy tính OR điện thoại giá rẻ thì kết quả có thể trả về là máy tính giá rẻ hoặc điện thoại giá rẻ hoặc máy tính và điện thoại giá rẻ.
site:domain.com: Nghĩa là lệnh tìm kiếm các nội dung trong một website cố định. Ví dụ: site:webgiarehn.com
intitle: Tìm kiếm trên tiêu đề website.
allintitle: Tìm kiếm trên tiêu đề website và bắt buộc tiêu đề phải có đủ các từ khóa trong truy vấn.
Thuận tiện mua sắm trên mạng
Đây là một lý do mà tôi hay dùng Google Alerts, tôi thường xuyên sử dụng nó để theo dõi các sản phẩm/ dịch vụ giảm giá, khuyến mãi đặc biệt hay các sản phẩm có giá tốt. Dưới đây là một số ví dụ truy vấn tìm kiếm để áp dụng vào mục đích này (đưa nó vào ô Search query, bao gồm các ký tự đặc biệt)
* khuyến mãi
vé máy bay giá rẻ
khuyến mãi tháng * năm 2012
“* giá cực sốc”
“* giá cực sốc” + điện thoại + laptop
Phát hiện spam trên website
Nếu bạn quản trị 1 website thì sẽ hiểu rằng đôi lúc gặp những tình trạng spam một cách trắng trợn và bạn chỉ có thể hạn chế được nó khi có mặt trong website. Với sự hỗ trợ của Google Alerts thì việc tiến hành dò tìm các nội dung đó và gửi qua email sẽ giúp bạn dễ kiểm soát hơn.
site:webgiarehn.com acne OR botox OR casino OR dating OR debt OR insurance OR mortgage OR paxil OR pharmacy OR phentamine OR pherimones OR poker OR porn OR OR roulette sex OR viagara OR viagra OR xxx
Tìm kiếm câu hỏi trên internet
Nếu bạn đang lên chiến dịch quảng bá thương hiệu hay tạo backlink thì bạn cần tìm một số câu hỏi có liên quan từ những người khác và để trả lời họ kèm theo liên kết của mình. Nếu bạn không có thời gian luôn túc trực trong Yahoo Answers hay Google Hỏi Đáp thì sử dụng Google Alerts cũng là một cách tốt để nhận các thông báo kết quả tìm kiếm liên quan đến các câu hỏi này. webgiarehn.com đưa ra một vài ví dụ như sau:
làm sao để * điện thoại OR máy tính
khắc phục * như thế nào
cần khắc phục lỗi * trên “điện thoại OR tạo website OR máy tính”
tại sao * làm web
làm * như thế nào
Theo dõi nội dung quan tâm
Không cần áp dụng nhiều truy vấn tìm kiếm phức tạp, bạn có thể dùng Google Alerts để nhận thông báo về những kết quả tìm kiếm nổi bật cho nội dung bạn đang quan tâm. Một số ví dụ về Search query cho mục đích này
“đào tạo SEO chuyên nghiệp”
“kỹ thuật SEO”
“thủ thuật Internet Marketing”
“đào tạo SEO * việt nam”
Theo dõi xu hướng của năm
Bạn là người thích xem các bài viết giới thiệu các xu hướng mới trong năm nay, hay các sản phẩm công nghệ đang hot trong thời gian hiện tại thì không nên bỏ qua Google Alerts.
* tốt nhất năm 2012
* ra mắt năm 2012
intitle:* ra mắt OR giới thiệu OR hot OR tốt nhất OR nổi bật năm 2012
allintitle:*nổi bật năm 2012
intitle:điện thoại OR máy tính OR * năm 2012
Theo dõi nội dung trong một website nhất định
Đây cũng là một công cụ giúp theo dõi những truy vấn tìm kiếm nổi bật của một website nào đó mà bạn cần theo dõi.
site:webgiarehn.com hướng dẫn
Trong bài viết này ngoài việc cho bạn thấy Google Alerts lợi ích như thế nào thì những truy vấn tìm kiếm ở trên đã giúp bạn cải thiện cách tìm kiếm thông tin trên Google để hiệu quả hơn. Chúc các bạn sử dụng Google Alert hiệu quả!
Written by: Debbie Hemley. Source: socialmediaexaminer.com
Are you looking to create content that engages?
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Creating good content is important for social media engagement.
We’ll talk about more specifics as we go down the list. For now, think strategy.
A blog provides an opportunity to discuss a topic in-depth. It’s a place where you canoffer explanations and suggestions, demonstrate how-to’s, show thought leadership and generously offer useful content for readers.
Kristi Hines offers these helpful tips for blog content:
Is your blog’s content meeting your customers’ needs and expectations?
In the past couple of years, content curation has become more mainstream as businesses of all sizes and industries have started to adopt the practice.
Content curation is defined as “the process of finding, organizing and sharing online content.”
As Beth Kanter writes, “Content curation is not about collecting links or being an information packrat, it is more about putting them into a context with organization, annotation and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”
Brian Carter offered his social media posting rule at Social Media Marketing World (SMMW13): Post curated content 50%, original content 30% and promotional material 20% of the time.
Social data can tell us a lot about industries, customers and prospects; what we should be doing more of and what we should do less of. Jayson DeMers says social data can provide five insights for businesses:
How are you using social data? Where can you improve your processes?
Source: Social Media Marketing Industry Report.
Do you think of email and social media as separate entities? Do you favor one more than the other? The fact is, email and social media complement each other quite well. They leverage one another. Help the other to be seen by an audience that may not have otherwise come across the message.
DJ Waldow offers these valuable tips for integrating email and social media:
The act of setting up a Facebook Page and publishing it for the world to see doesn’t automatically send people running to engage with your business. Engagement strategies should be tried and tested over a period of time.
Mari Smith offers these five factors that help contribute to exceptional engagement and measurable results:
Mari Smith’s “peeps” won’t hesitate to share content they like.
Whether you’re a fan of Google+ or not, you should know that it’s a force to be reckoned with. GlobalWebIndex recently reported that Google+ remains the number 2 social network in the world with 359 million monthly active users (Facebook at number 1 with 903 million accounts).
Sarah Bauer suggests that Google+ is rapidly becoming “the most important content publication platform for businesses with an eye on higher search rankings. The data in a piece of content posted on Google+ is immediately indexed for Google search. On Twitter or Facebook, Google has restricted access to the data and indexing can take a few days. AuthorRank, the digital signature for Google+ users, is also set to affect the ranking order for search results.”
Mike Stenger offers these tips for engaging with readers on Google+:
HootSuite, a popular social media dashboard, offers ways to narrow in on places to engage with users. As Pawan Deshpande suggests, “…subscribe to a Twitter search for a keyword of interest. Instead of paying attention to the tweets in your stream, keep an eye on articles, videos, and images that are linked from the tweets to uncover breaking content. Often you will find content before Google is able to even index it.”
Use HootSuite to keep your eye on a keyword phrase.
By monitoring the keyword phrase “content marketing,” you can see real-time results.
Social media encourages two-way conversation, so why not take advantage of the feedback you can gain from users on social networks? Andres Traslavina offers creative ways to problem-solve and meet marketing and business goals:
The information you’re able to glean from customers and prospects will provide in-the-moment and future opportunities for engagement.
Benjamin A. Davis coined the concept of the “digital media pyramid” as an alternative approach for bloggers and other online journalists from the inverted pyramid used by traditional print journalists. Davis suggests that one of the features of the digital media pyramid is to “encourage the self-education of ‘users’ or readers, enabling them to quickly seek out balanced information on a news story through the use of embedded links, social networks and other sources.”
Digital media pyramid offers online reporters a valuable framework.
It’s during this “self-education” when engagement is ripe. As readers click on links, businesses can remind them via social sharing buttons and invitations to like, retweet, +1, mention and share the content on multiple channels. And voilà, before you know it, there’s a whole lot of opportunity for engagement.
The amount of data being shared online every minute can feel rather daunting. Consider these numbers reported a year ago by Domo:
What would help get your content in front of the people who would most appreciate reading it? Keywords, plain and simple.
As Jerilyn Soncrant suggests:
“When posting on your social media networks, include keywords in the following places while remembering they need to sound natural. If it feels obvious that you snuck in a keyword phrase, remove it or try again. Place your keywords:
Social Media Examiner provides regular updates on LinkedIn and maintains their product offerings utilizing the vast resources of LinkedIn for companies.
If you’re running a brick-and-mortar business, mobile content offers a great opportunity to engage potential customers. Christina Zila shares these insights:
“In general, smartphone users look for local information while they’re on the go. In survey after survey, smartphone users want to know if a close physical location is open. Content for these types of searches shouldinclude basic contact information—address, phone number and operating hours—as well as a short description of the location highlighting why a visitor should choose that location.
Opt to show your business hours since that’s what mobile users may want to know most. For instance, a search made on a Friday will show Friday’s hours.
Some businesses are looking in all the wrong places. They’ll tell you they’re not seeing any return on their social media efforts and then you find that no one has responded to the comments or questions a user left.
Scott Gallagher articulates this point beautifully: “Social media is all about sharing and discussion. If you post a great piece of content, there is a very good chance that you’re going to get people commenting on it. These are your leads, and you need to encourage them to become more. This is where many people fall apart on their social media strategies. They don’t realize that replying to the comments on media can be as important as the creation of the content itself. When someone comments, you must reply.”
Quick, if someone asked you right now to list your company’s content marketing objectives, do you know the answer? Marissa Peacock points out, “It’s not just about creating any old content; it’s acknowledging that in order to reach more customers, companies must increase their efforts to provide timely and relevant content.”
Timely and relevant content sounds like a good mantra!
Podcasting is experiencing huge growth. Mitch Joel explains ways it can be a powerful tool for engagement. “A credible podcast is a powerful tool in social proofing. Asking recognized authorities and industry thought leaders for a twenty-minute interview not only provides value to an audience, but it can also be used in other ways. A show of this nature is a great internal communications tool to help your peers learn more about the industry you serve.” Joel also said, “Podcasting is a way to network with your industry’s key thought leaders.”
You may hear mixed emotions about Quora. Some will say that it’s a great resource to see what people in your industry want to know. Elijah Young offers both points of view and highlights these benefits of Quora: “A great place to find content ideas and experts, opportunities for networking and joint ventures.” Conversely he says, “It’s the self-promotion capital of the world.”
What are your thoughts about Quora for engagement pre- and post-content development?
I know—ROI is often the elephant in the room. But it doesn’t have to be. It just needs to be kept in perspective. Nichole Kelly sums social media ROI this way: “One of the biggest challenges with social media is that we are trying to measure social media in the social channel, when in fact the business value tends to happen on the website or through the email list. You have to stop thinking in terms of one silo and look at social media as one part of the story.”
Storytelling has become one of the buzzwords we hear discussed in social media circles. Some interpret it to mean that the writer has to be able to tell a good story. And while that’s true, there’s something even more powerful about storytelling.
Monica Carter Tagore adds an important dimension: “…storytelling is about connecting with your followers, friends and circles on an emotional level. And when you do, you’ll have a deeper and more meaningful social media conversation.”
Monica Carter Tagore makes it a practice to share parts of her personal story with readers.
In many companies, social media community managers monitor the business’ social profiles for company mentions and to share relevant content with their Twitterfollowers. And while they’re doing a terrific job at it, customers often want to know what CEOs and upper management are thinking, reading and doing in the industry.
Monica Romeri gives this piece of advice: “Encourage your CEO and other company leaders to contribute to your company presence on Twitter. A CEO can easily use Twitter on the go as a marketing and public relations asset. It only takes a few minutes in between meetings to share great content along with an insightful comment, so get your CEO and other executive leaders on board with Twitter engagement.”
Why does it seem at times that other businesses have more unique content available to them? The truth of the matter is that they started where you did—without content or maybe with a few old white papers lying around.
Stanford Smith says, “At the beginning of a social media engagement, you don’t have content. All you have are ingredients. These ingredients are combined into various types of content. An impromptu video of the factory floor is turned into a YouTube video. The sales meeting presentation is transformed into a captivating industry infographic. Customer case studies are turned into insightful blog posts.”
“Content is crafted, not harvested. You don’t know what you have and how it can be used until you understand your audience’s needs, what they value and share and how customers prefer to gather information about your product. Get these answers and content opportunities become easier to identify.”
What is it about a video that captures viewers? For one thing, if done well it has a way of grabbing our attention, educating and entertaining at the same time. We’re taking in a lot of written content all day long. A video offers a few minutes of respite.
Joe Martin suggests, “Marketers should take note of the growth of video within social and mobile channels and look for ways to invest further in video content, and create an engaging experience for users on mobile devices. The ROI of social marketing is on the rise and our data shows that video content will certainly lead to better results than non-video content.”
We’ll talk more about video content in #25, YouTube Videos That Engage.
Webinars, the unique blend of using online experiences for training seminars, have become so mainstream that I can hardly remember the first one I attended or how long ago. The ability to sit at your desk and tune into a training session conducted in another part of the country, or world for that matter, and be exposed to real-time content may be one of the most rewarding experiences that a business can bring to their target audience.
Allison King advises marketers to keep webinar content tightly focused. She says, “It’s better to go in-depth into a narrower topic than to skim the surface on a broader topic. Most webinars are about an hour in length for the presentation, followed by a Q/A session.” To keep your bases covered, Allison has two recommendations:
From Infographic, World Wide Webinars, by ClickMeeting.
In the image above from World Wide Webinars by ClickMeeting, you can see why people organize webinars.
Nordstrom has been recognized for their customer service excellence. People care about their experiences with businesses—and that goes for online content, too. They’ll be more likely to notice when something isn’t working well, such as a poor navigation scheme, broken links and run-of-the-mill content. Bottom line, online users expect things to go well.
Blaise Lucey writes, “The best kind of SEO strategy, at its core, provides a seamless user experience when people visit a website. Take a step back and look at your website. Use Google Analytics or another analytics tool to see how people are finding the site in the first place. Then, do some backtracking by clicking that page and pretending you’re a visitor. What do you see? As someone who just came to the site to read a specific blog post, do you want to or feel compelled to click on anything else? Remember that people who are looking for specific information often have tunnel vision. It’s up to you to broaden their horizons with additional content that pulls them further into the site.”
You don’t need to go to great lengths to create videos for YouTube. Even a small budget with an inexpensive video camera or smartphone camera will go a long way if you don’t have the means to allot more resources. Jeff Bullas offers these ideas for what to record on video and publish:
Social media is a local, national and global experience and knowing good times to post is critical.
For starters, Craig Van Korlaar offers this guideline: “For those of you in the United States who have a national audience, you will want to use Eastern time, as this is where nearly half (48%) of the U.S. population lives (Eastern + Central = 81%). If your audience is primarily local or regional, treat it as local time.”
He also offers a helpful plan and schedule for good times to post content, with translations in eight languages.
Knowing when and where to post makes social media engagement more doable.
By Andrea Vahl
Would you like to have a thriving Facebook community?
Are you looking for tips to improve your community?
In this article I’ll share 9 tips to improve your Facebook community.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.
The voice of the company is important in how comments and community feedback are handled, as well as the day-to-day posting. Consistency in your voice will help your community know what to expect.
Visual marketing is becoming a vital part of Facebook and all social platforms. The more you can incorporate photos, screenshots and graphics, the richer your Facebook Page will be.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored and you don’t want all that hard work to go down the drain for violating Facebook’s contest terms, for example. Make sure you keep up with the updates to the terms as they do change frequently (see #7).
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo. It won’t reflect well on the company if you aren’t using the terminology or common acronyms correctly in your posts and follow-up comments.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.
Or you can find other ways to recognize your community by featuring them in a post or promoting their business somehow.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.
The good news is you have more options to get notifications when something happens on your Page. If your Page is large, these can get overwhelming, so you may need toset a schedule to check in. To access your notifications, go to Edit Page > Manage Notifications.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.
For “unofficial” quirks and issues, you can always come to our Facebook Page and ask questions. Another great place to see if others are experiencing the same thing is to come to our Facebook Networking Club.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”
If you have some upset Facebook fans, there could be a good reason. By dealing calmly with the situation, you can hopefully salvage the relationship.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout.
When you are having fun and sharing with your community, you are all getting to know each other better and everyone wins.
Always be thinking about how you can be a good resource for your communityand create a great experience for your fans. Your Facebook Page will grow and so will your business.
Is your audience responding to your social activities?
Have you integrated the right calls to action into your social media strategy?
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.
Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
Your call to action should encourage readers to engage with you further.
You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.
Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
So you’ll want to assess the tradeoff prospects are willing to make. From a participants’ perspective, going to the next step means they have to consider if it’s worth their effort and social capital. Consider the 90%/9%/1% ratio of social media engagement.
Skip the promotion. People active on most social media platforms are focused on socializing and aren’t prepared to buy.
For example, below are three sample implied calls to action. King Arthur’s Flour offers recipes with enticing photos and explanations of baked goods with links to their product.
By contrast, Target uses Tumblr to show customers the fashion backstory and how to style their clothes. There’s no “Buy, Buy, Buy” in their content. They use social media sharing and notes to build customer excitement and engagement pre-purchase.
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Remember you’re not just competing against other retailers for the same item or other tradeoffs; your bigger opposition is customer inaction. It’s much easier for prospects to click to the next shiny item. Tests byMarketing Experiments proved that increasing the urgency of the call to action improved response.
Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
Like other aspects of your content, formatting matters! Here are some points to consider.
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
Tailor landing pages to increase results. HubSpot research found that using more landing pages yielded better results. This makes sense because it translates to more targeted offers.
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change. Among the attributes to test are:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
Bài viết sưu tầm. Source: diemnhan.com.vn
GetResponse đã phân tích hơn 21 triệu email được gửi đi tại Mỹ trong quý một năm 2012, và kết quả mô tả rất rõ thời gian tối ưu cho việc mở và tỉ lệ CTR cho các chiến dịch email. Infographic dưới đây cho ta một bằng chứng rõ ràng về thời gian lập lịch gửi email, mang lại kết quả tương tác tốt hơn cho chiến dịch email của bạn.
Một trong những kết luận quan trọng là thời điểm gửi newsletter tốt nhất nằm trong khung thời gian từ 8 giờ sáng đến 10 giờ sáng và từ 3 giờ chiều đến 4 giờ chiều có thể giúp tăng tỉ lệ mở email trung bình và CTR lên 6%.
Luu ý đây là kết quả tại Mỹ, cần cân nhắc một số yếu tố cho phù hợp chiến dịch email marketing của bạn.
Những điểm nổi bật của nghiên cứu: