Google Alerts là gì? Hướng dẫn sử dụng Google Alerts

Bài viết copy từ webgiarehn.com

Nếu các bạn thường sử dụng dịch vụ của Google như Gmail, Google Analytics, Trends… chắc hẳn đã nghe tới Google Alerts – một công cụ miễn phí cho phép theo dõi kết quả tìm kiếm liên quan đến từ khóa nhất định qua email.

Google Alerts thường được các SEOer và các chuyên viên Internet Marketing sử dụng vì những lợi ích thu được. Tuy nhiên, ngay cả khi bạn không làm SEO hay Marketing thì việc biết khai thác hiệu quả công cụ này, bạn sẽ nhận được rất nhiều lợi ích trong việc theo dõi các nội dung trên Internet. Với mục đích giới thiệu công cụ này đến với tất cả mọi người, webgiarehn.com xin đưa ra những lợi ích của Google Alerts:

  •     Theo dõi nội dung hot trên internet một cách nhanh và an toàn nhất
  •     Hỗ trợ hiệu quả để tìm kiếm khách hàng tiềm năng trên Internet
  •     Theo dõi các xu hướng người dùng và thị trường để lên chiến dịch marketing
  •     Tìm kiếm các thông tin nổi bật mỗi ngày (chương trình giảm giá, vé máy bay giá rẻ, laptop mới, mốt mới…)
  •     Theo dõi ý tưởng viết bài hay một ý tưởng sáng tạo dễ dàng
  •     Theo dõi các đối thủ cạnh tranh
  •     Phát hiện spam trên website hiệu quả
  •     Hỗ trợ SEO…

Hướng dẫn sử dụng Google Alerts:

Sau khi đăng nhập gmail bạn truy cập vào Google Alerts, bạn sẽ nhìn thấy một form nhập liệu như thế này:

  • Truy vấn tìm kiếm: Đây là nơi bạn nhập truy vấn tìm kiếm để theo dõi, các bạn có thể sử dụng những lệnh tìm kiếm nâng cao của Google.
  • Loại kết quả: Chọn loại nội dung của truy vấn tìm kiếm. Ví dụ như Tìm kiếm, hình ảnh, tin tức, video hoặc là tất cả.
  • Tần xuất: Chọn mốc thời gian mà bạn muốn nhận thông báo. Mỗi ngày hoặc gửi ngay khi có kết quả mới được cập nhật.
  • Số lượng: Chọn số lượng kết quả gửi về email, bạn có thể chọn chỉ nhận các kết quả tốt nhất hoặc tất cả các kết quả liên quan đến từ khóa tìm kiếm.
  • Gửi tới: Cuối cùng là chọn email mà bạn muốn nhận thông báo.

Bạn cũng nên biết rằng bạn có thể tạo bao nhiêu alerts tùy thích và có thể quản lý nó tại trang quản lý alerts

Thủ thuật sử dụng Google Alerts hiệu quả:

webgiarehn.com sẽ đưa ra một số ví dụ gợi ý cho bạn theo dõi nội dung tìm kiếm trên Internet hiệu quả với Google Alerts, bạn có thể tự tạo ra một số truy vấn của riêng mình từ những ví dụ ở dưới.

Ghi chú lệnh tìm kiếm nâng cao:

*: Đây là lệnh hiển thị một nội dung bất kỳ vào chỗ bạn đặt dấu *. Ví dụ tôi sử dụng truy vấn * thiet ke web gia re thì kết quả tìm kiếm có thể trả về những kết quả như trung tâm webgiarehn.com thiết kế website giá rẻ, webgiarehn.com tốt nhất tại Việt Nam…v.v…

“từ khóa”: Đây là lệnh lọc câu trong kết quả tìm kiếm. Giả sử bạn tìm kiếm với từ khóa vé máy bay giá rẻ thì kết quả tìm kiếm có thể trả về những kết quả như vé máy bay..abcd….giá…abce.abcd…..rẻ chứ nó không đứng cạnh nhau thành một câu như vé máy bay giá rẻ. Lúc này bạn chỉ cần thêm cặp dấu ngoặc kép vào truy vấn tìm kiếm là được.

OR hay |: Nghĩa là lọc một hoặc hai nội dung có trong truy vấn tìm kiếm. Giả sử bạn tìm kiếm với từ khóa máy tính OR điện thoại giá rẻ thì kết quả có thể trả về là máy tính giá rẻ hoặc điện thoại giá rẻ hoặc máy tính và điện thoại giá rẻ.

site:domain.com: Nghĩa là lệnh tìm kiếm các nội dung trong một website cố định. Ví dụ: site:webgiarehn.com

intitle: Tìm kiếm trên tiêu đề website.

allintitle: Tìm kiếm trên tiêu đề website và bắt buộc tiêu đề phải có đủ các từ khóa trong truy vấn.

Thuận tiện mua sắm trên mạng

Đây là một lý do mà tôi hay dùng Google Alerts, tôi thường xuyên sử dụng nó để theo dõi các sản phẩm/ dịch vụ giảm giá, khuyến mãi đặc biệt hay các sản phẩm có giá tốt. Dưới đây là một số ví dụ truy vấn tìm kiếm để áp dụng vào mục đích này (đưa nó vào ô Search query, bao gồm các ký tự đặc biệt)

* khuyến mãi
vé máy bay giá rẻ
khuyến mãi tháng * năm 2012
“* giá cực sốc”
“* giá cực sốc” + điện thoại + laptop

Phát hiện spam trên website

Nếu bạn quản trị 1 website thì sẽ hiểu rằng đôi lúc gặp những tình trạng spam một cách trắng trợn và bạn chỉ có thể hạn chế được nó khi có mặt trong website. Với sự hỗ trợ của Google Alerts thì việc tiến hành dò tìm các nội dung đó và gửi qua email sẽ giúp bạn dễ kiểm soát hơn.

site:webgiarehn.com acne OR botox OR casino OR dating OR debt OR insurance OR mortgage OR paxil OR pharmacy OR phentamine OR pherimones OR poker OR porn OR OR roulette sex OR viagara OR viagra OR xxx

Tìm kiếm câu hỏi trên internet

Nếu bạn đang lên chiến dịch quảng bá thương hiệu hay tạo backlink thì bạn cần tìm một số câu hỏi có liên quan từ những người khác và để trả lời họ kèm theo liên kết của mình. Nếu bạn không có thời gian luôn túc trực trong Yahoo Answers hay Google Hỏi Đáp thì sử dụng Google Alerts cũng là một cách tốt để nhận các thông báo kết quả tìm kiếm liên quan đến các câu hỏi này. webgiarehn.com đưa ra một vài ví dụ như sau:

làm sao để * điện thoại OR máy tính
khắc phục * như thế nào
cần khắc phục lỗi * trên “điện thoại OR tạo website OR máy tính”
tại sao * làm web
làm * như thế nào

Theo dõi nội dung quan tâm

Không cần áp dụng nhiều truy vấn tìm kiếm phức tạp, bạn có thể dùng Google Alerts để nhận thông báo về những kết quả tìm kiếm nổi bật cho nội dung bạn đang quan tâm. Một số ví dụ về Search query cho mục đích này

“đào tạo SEO chuyên nghiệp”
“kỹ thuật SEO”
“thủ thuật Internet Marketing”
“đào tạo SEO * việt nam”

Theo dõi xu hướng của năm

Bạn là người thích xem các bài viết giới thiệu các xu hướng mới trong năm nay, hay các sản phẩm công nghệ đang hot trong thời gian hiện tại thì không nên bỏ qua Google Alerts.

* tốt nhất năm 2012
* ra mắt năm 2012
intitle:* ra mắt OR giới thiệu OR hot OR tốt nhất OR nổi bật năm 2012
allintitle:*nổi bật năm 2012
intitle:điện thoại OR máy tính OR * năm 2012

Theo dõi nội dung trong một website nhất định

Đây cũng là một công cụ giúp theo dõi những truy vấn tìm kiếm nổi bật của một website nào đó mà bạn cần theo dõi.

site:webgiarehn.com hướng dẫn

Trong bài viết này ngoài việc cho bạn thấy Google Alerts lợi ích như thế nào thì những truy vấn tìm kiếm ở trên đã giúp bạn cải thiện cách tìm kiếm thông tin trên Google để hiệu quả hơn. Chúc các bạn sử dụng Google Alert hiệu quả!

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10 nguyên lý phổ biến của Digital Marketing

Bài viết sưu tập từ FB page: Hội những người làm ở Marketing agency

#1. Thương hiệu rất nhanh được biết đến rộng rãi, và cũng rất nhanh bị lãng quên

Với tính chất không bị hạn chế về không gian, thời gian; chi phí quảng cáo trực tuyến rẻ và đặc biệt là tính lan truyền của mạng xã hội, giờ đây thương hiệu của các tổ chức, cá nhân, sản phẩm, dịch vụ rất nhanh chóng được công chúng biết đến rộng rãi, nhưng cũng rất nhanh chóng bị lãng quên.

#2. Thành công của digital marketing phụ thuộc vào sự chăm chỉ một cách bền bỉ

Digital marketing đòi hỏi phải triển khai rất nhiều hoạt động chi tiết mà chỉ có sự chăm chỉ liên tục thực hiện mới giúp đạt được kết quả một cách bền vững.

#3. Cảm xúc lấn át lý trí

Do bị thúc ép bởi mong muốn thể hiện bản thân và tính thúc giục trong hoạt động tương tác đa chiều, người tiêu dùng giờ đây ít dành thời gian để suy nghĩ kỹ lưỡng trước khi hành động hơn.

#4. Người tiêu dùng dễ tin người lạ hơn là người quen

Điều này nghe thật điên rồ, nhưng lại là sự thật. Có lẽ người ta ít nghi ngờ động cơ của người lạ hơn là người mình quen biết.

#5. Người tiêu dùng bị ảnh hưởng mạnh bởi phản ứng của đám đông

Chưa khi nào các đám đông lại có cơ hội tụ tập và dễ dàng giao tiếp với nhau nhiều như trên các mạng xã hội. Và vì bản chất con người vẫn luôn lo sợ bị đơn độc, muốn hòa mình vào đám đông nên phản ứng của đám đông sẽ tác động mạnh tới quyết định của người tiêu dùng.

#6. Ngôn ngữ đời thường được chào đón hơn là ngôn ngữ trang trọng

Những lời nói, hình ảnh trong các hoạt động giao tiếp đời thường giờ đây được sử dụng rộng rãi trong các thông tin truyền thông hơn là các ngôn từ hoa mỹ, trang trọng. Và người tiêu dùng thích chúng hơn.

#7. Chỉ có thử nghiệm nhiều phương án khác nhau mới biết được đâu là phương án tốt hơn.

Do có quá nhiều biến số, không có chuyên gia nào dám phán đoán kết quả của một phương án nội dung, thiết kế nội dung marketing nào là tốt hơn nếu chưa qua quá trình thử nghiệm nhiều phương án khác nhau.

#8. Mọi người rất lười đọc, và không bao giờ đọc kỹ. Vì vậy hãy trình bày thông tin thật ngắn và dễ hiểu.

#9. Khủng hoảng truyền thông có thể xảy ra bất kỳ lúc nào và nhanh chóng lan rộng ở quy mô toàn cầu

#10. Ngày càng xuất hiện nhiều tổ chức cộng đồng có ảnh hưởng mạnh tới hoạt động kinh doanh của bạn.

tác giả: Bùi Hằng

21 Social Media Marketing Tips From the Pros

Source: http://www.socialmediaexaminer.com

By 

Are you struggling to keep up to date with the best social media marketing tips?

Would you like to know how to get the best results with your social media marketing?

We asked twenty-one social media marketing experts to share their best social media tips today.

Here’s what they had to say.

#1: Attract Leads With Facebook Offers

amy porterfieldAmy Porterfield

If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.

Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.

Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.

juice offerHere’s an example of a lead generating Facebook Offer.

Here’s why they work:

  1. Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
  2. Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
  3. You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
  4. When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
  5. When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).

See how powerful Facebook Offers can be? Not only do you get optimal exposure in the news feed, you also get into personal email boxes and you can hyper-target each Offer. The way I see it, Facebook Offers are a triple threat!

Amy Porterfield, social media strategist, co-author of Facebook Marketing All-in-One for Dummies.

#2: Use Social Media to Engage With Your Email Subscribers

melanie duncanMelanie Duncan

The best social media marketing tip that I have for businesses is touse social media to engage with your email subscribers.

I can’t take total credit for it—it’s a concept that I heard at the Traffic and Conversion Summit in San Francisco. You see, everyone is trying to use social media to get new leads, which you definitely can do, but not enough business owners are using social media to build lasting and profitable relationships with their current subscribers.

You probably don’t want to email your list every day, but you likely want to stay top of mind and connect with them on a daily basis somehow. Social media is the perfect solution!

subscribe via email istock 15899912Use social media to build lasting and profitable relationships with your current subscribers. Image source: iStockphoto

I suggest putting an email in your autoresponder and invite your new subscribers to follow you on Pinterest, or like your Facebook Page, and then remember to tell them WHY.

Do you host exclusive promotions and contests on your Page? Will they have access to information that you don’t share anywhere else? Make it worth their while and watch your business and your bank account flourish.

Remember, when it comes to your audience, you want quality over quantity.

Melanie Duncan, a serial entrepreneur, owns a successful apparel and home décor ecommerce business and teaches other entrepreneurs how they can get more traffic and sales with Pinterest.

#3: Combine Your Marketing Channels

brian carter bio picBrian Carter

My biggest tip is strategic: combine all the best of digital marketing for what I call your “Perpetual (Pro)motion Machine.”

If you use SEO, organic social media, search advertising, social advertising and Google remarketing ads, then you’re doing the best of everything.

You’re raising awareness for new business via Facebook, you’re getting the low-hanging fruit of buying-intent keywords via Google, and you’re making sure that people who’ve been to your site keep seeing you via Google remarketing and your Facebook fan base.

pertpetual promotion machineThe “Perpetual (Pro)motion Machine.”

Also, most companies’ analytics are incomplete. They usually make Google look better than it really is and Facebook look worse than it really is. So allocate some money to raise awareness via Facebook as a best practice. Win the war at the mindshare and awareness level, not just at the bottom of the sales funnel.

Brian Carter, develops strategies and builds social marketing fan bases for companies of all sizes, and is the author of The Like Economy.

#4: Create a LinkedIn Company Page

viveka von rosenViveka Von Rosen

If you don’t have your company page up on LinkedIn yet, what are you waiting for?

LinkedIn Company Pages are not only a great way to get more branding for your business, but they are also an excellent way toreach your target market on LinkedIn.

Many business owners and executives like to keep a more private profile on LinkedIn, but would also like exposure for their company.

company profileGet exposure and target your products and services.

LinkedIn Company Pages are the way to do that. You can grow your company following as large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.

You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or marketing industry, you can customize your message to speak directly to them.

Not only that, but you can create “click-through” banners to entice your target market over to your website, sales page, commerce site or other social media sites. And it’s free!

company profileAdd video, documents and pictures to your Company Page.

And you can add video, documents and pictures to your company page too!

So if you don’t have a LinkedIn Company Page yet, what are you waiting for? And if you do, now’s the time to refocus it to target exactly the people you are hoping to do business with.

Viveka von Rosen, known internationally as the “LinkedIn Expert,” author of LinkedIn Marketing: An Hour a Day.

#5: Identify Your Outcomes

ric dragonRic Dragon

When we talk about the best thing to do in social media marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”

The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.

Before you go jumping into one platform or another, imagine what it would require for you or the company to go out and buy a $1,000 bottle of champagne and share it with the team. That’s your “1K Champagne Result.”

stock photo 11160909 champagneStart thinking about your 1K Champagne Results. Image source: iStockphoto

The next part of the puzzle is to understand that not all social media efforts are the same. There are some really big differences in approaches, and thus outcomes. The five big approaches are:

  • Brand maintenance—monitor your channels and respond when appropriate, and perhaps post a bit here and there.
  • Community-building—whether it’s internal advocates, external brand ambassadors or groups of people who share the underlying passions of the brand, in this work you endeavor to join and nurture community.
  • Influencer outreach—identify and engage the people who are influential around your passion points or industry.
  • Reputation management and development—the project wherein you eitherrepair or develop thought leadership or positive reputation.
  • The big splash—these are the big creative campaigns that garner a lot of short-term attention.

You might very well decide on a mix of these five approaches. If you start by thinking about your 1K Champagne Results, you can more easily line up your big approaches with whatever it is that’s going to make that cork go flying across the room.

Ric Dragon, co-founder and CEO of DragonSearch, author of Social Marketology and DragonSearch Online Marketing Manual.

#6: Become the Wikipedia of Your Industry

marcus sheridanMarcus Sheridan

Over the last couple of years, a very interesting shift has occurred with each and every one of us who use the Internet. And what is this shift?

We’ve all grown incredibly impatient online.

In other words, if we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, we’ll eventually find a website that has the answer(s) we seek.

Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot.

Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again and again.

It’s for this reason that the best social media strategy any company can take in 2013 and beyond is to become a true teacher (Wikipedia) within their industry. The golden rule of marketing is this:

They ask, you answer.

In other words, if a consumer has ever asked a question, you should be answering it on your website. And considering most industries have literally thousands of potential consumer questions, content should always be growing, evolving and added to.

yale steveAfter owner Steve Sheinkopf followed the “They Ask, You Answer” strategy for his company’s content marketing approach in 2012, the Boston-based business Yale Appliance watched their web traffic, along with sales, explode.

With the average business website answering about 10 consumer questions, if a company is willing to follow the “They Ask, You Answer” mentality, amazing results will often occur. The brand will grow. Traffic on the site will increase. And above all else, sales will likely have a huge upturn.

Marcus Sheridan, co-owner of River Pools and Spas, the founder of PoolSchool.us—an educational site on selecting the right pool, founder of The Sales Lion.

#7: Meet in Person or “Virtually Connect”

andrea vahlAndrea Vahl

Some of my strongest online connections and relationships have developed because I took the time to connect in person.

Either by organizing a “meetup” or “Tweetup” with a group, going to a conference (such as Social Media Marketing World) where I knew the people I wanted to meet would be or even just connecting one-on-one through Skype.

I highly recommend you take some of these online connections offline to make a deeper connection.

google hangoutUse Google+ Hangouts to meet up with your peers.

Think about organizing a Google+ Hangout with several like-minded people with whom you are interested in connecting.

Even “virtually” connecting can help strengthen that relationship and spark some ideas for collaboration. Meeting someone makes retweeting and sharing their posts much more fun. Not only that, it can have a profound effect on your business. I know it has for me!

Andrea Vahl, social media coach, speaker, strategist and the Facebook community manager for Social Media Examiner, co-author of Facebook Marketing All-in-One for Dummies.

#8: Ask Your Audience Anything

pat flynn bio picPat Flynn

Ask. Plain and simple—just ask. Ask anything. Why? Because when you ask your audience something, you give them permission to speak. When it comes to social media, you want to do two things:engage and get people involved.

Asking encourages both and taps into the human nature of people who are online and participating in social media—the urge to be heard.

question marks with speech bubblesAsking your audience anything gives them permission to speak. Image source: iStockphoto

Once you’ve enabled others to speak by asking, you’ll learn a lot about your business—what’s working, what’s not and where to go from here. At the same time, you’ll learn a lot about your audience—who they are, what they like and dislike and the language they speak.

From there, you can start a real conversation and build a deeper relationship with your audience.

Pat Flynn, founder of Smart Passive Income.

#9: Like Your Customers on Facebook

mitch joelMitch Joel

Instead of asking your consumers to like your brand on Facebook, why don’t you start liking them?

Most brands use Facebook as an extension of their traditional and mass-marketing initiatives. As such, we have what can only be described as an “arms race” for likes on Facebook.

The average person on Facebook has 120-200 connections (depending on whom you ask… and when).

stock photo 14925891 thumbs upStart liking your customers on Facebook. Image source: iStockphoto

As big as Facebook is, it’s actually many, many, very small circles of close (and semi-close) connections.

Facebook and brands are less about advertising and much more about creating, nurturing and developing a more direct relationship between individuals and the brands that serve them. This isn’t for all brands. This isn’t for all consumers. This is (still) a massive opportunity for those who can rise above a traditional advertising strategy.

Mitch Joel, president of Twist Image, blogger and podcaster, author of Six Pixels of Separation and the forthcoming book CRTL ALT Delete.

#10: Listen First and Never Stop Listening

dave kerpenDave Kerpen

Listening to your customers across social media is most important. There is little sense in social media marketing if you are not following this simple rule.

Social media is based on conversations; it’s not just another marketing channel for you to push out your content or promote your product. You have to have a conversation in which you’re engaging your customers. And in order to have a good conversation—whether online or offline—you have to listen and respond to your audience.

stock photo 12716675 whatListening to your customers is most important. Image source: iStockphoto

Use Twitter search terms like “need an accountant” if you’re an accountant or “We’re hiring” if you’re a recruitment firm. Then take what you learn from listening and use it to build better products, services and marketing campaigns.

Sun Chips, for example, returned to their old packaging after customers complained widely on the Internet that the new biodegradable packaging was too noisy.

Following this simple tip of listening to your customers AND prospects will empower your business with knowledge about what your customers really want. This is crucial for your business to grow and achieve high customer satisfaction. Customers like businesses that listen and respond to them.

Dave Kerpen, CEO of Likeable, author of Likeable Social Media and the forthcoming Likeable Business.

#11: Move From Social Like to Social Trust

john jantschJohn Jantsch

Smart marketers use free content as a way to attract fans and followers. Others create and hide content in an effort to get Facebook and Twitter users to like their Page or submit their email to get to the good stuff.

If you really want to see the power of this idea, combine these approaches. Create and share valuable content with no gate or requirement. Then offer those readers even more content when they like your Page or visit a landing page to sign up for more updates.

fb offerDuct Tape Marketing’s offer on Facebook.

The power behind this two-step approach is that it not only allows more people to see and interact with your first wave of content, the people who then take your call to action are much more highly qualified because you’ve already built a layer of trust with them before you asked for anything in exchange.

This approach works in almost any social network and is particularly effective using a combination of Facebook Offers and Sponsored Updates.

John Jantsch, founder of the Duct Tape Marketing Consultant Network, marketing consultant and speaker, author of Duct Tape Marketing, The Commitment Engine and The Referral Engine.

#12: Secure Your Brand and Product Names

justin levyJustin Levy

Whether you’re taking baby steps into social media or have jumped in with both feet, it’s critical that you secure your brand and product names on all major social media channels. This is as important as the domain name you choose for your company.

Too often companies will tweak or completely change the name of their company to fit an available domain name but they don’t treat social media channels the same way.

stock photo 199114 golden padlockSecure your brand and product names on all social media channels. Image source: iStockphoto

Even if you’re not ready to launch an active presence yet, at least secure your company handles on social networks such as Twitter, Facebook, YouTube,PinterestSlideShareFlickrInstagram and others.

Ideally your company handle will be consistent across all social media channels (e.g., @yourcompanyname), because once you start setting up variations on different channels, it makes it more difficult for your prospects, customers and fans to find you.

To that end, take a few minutes to set up minimal branding such as adding your company logo, website and bio information. Once you’ve completed this exercise, it becomes easier to just secure your company name on the new shiny social network of the month.

However, initially you may consider using a service such as KnowEm which allows you to easily search across 550 social networks. KnowEm even has premium packagesavailable where they will take care of complete signup of all profile info, thus making it even easier for you.

Justin Levy, strategic advisor on all social media activities at Citrix Online, editor-in-chief of Workshifting.

#13: Find Your Content Marketing Mission Statement

joe pulizziJoe Pulizzi

According to Wikipedia, a mission statement is a company’s reason for existence. It’s why the organization does what it does.

Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the mission statement must answer the question, “Why do we exist?”

In almost every one of my keynote presentations, I cover the content marketing mission statement. I feel it’s critical to set the tone for the idea of content marketing and social media, or any marketing for that matter.

Marketing professionals from so many small and large businesses get so fixated on social media channels such as blogs, Facebook or Pinterest that they honestly have no clue of their underlying content strategy.

So, the why must come before the what. This seems obvious, but most marketers have no mission statement or core strategy behind the content they develop.

Think of it this way: What if you were the leading trade magazine for your niche area? What if your goal was not to first sell products and services but to impact your readers with amazing information that would change their lives and behaviors?

If you can get your mission statement straight, you’ll make social media marketing that much easier for yourself.

Inc. magazine has its mission statement in the first line of its About Us page.

inc magazineInc. magazine has its mission statement in the first line of its About Us page.

Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

Let’s dissect this a bit. Inc.’s mission statement includes:

  1. The core audience target: entrepreneurs and business owners
  2. What will be delivered to the audience: useful information, advice, insights, resources, and inspiration
  3. The outcome for the audience: growing their businesses

Inc.’s mission statement is also incredibly simple and includes no words that could be misunderstood. Perfecto!

If you want your social media to work, first stop what you are doing and start thinking about what your content marketing mission statement will be. Put the “why” before the “what” or “where.”

Joe Pulizzi, founder of The Content Marketing Institute, author of Managing Content Marketing and co-author of Get Content, Get Customers.

#14: Listen 100% of the Time

sarah robinsonSarah Robinson

The best social media marketing tip I can offer is this: Talk about yourself 10% of the time, engage with others about what matters to them 90% of the time and listen 100% of the time.

stock photo 19719987 one hundrwed percentMake sure you listen 100% of the time. Image source: iStockphoto

I was having lunch with a really sharp guy and the conversation turned to social media (Twitter specifically). He said, “I just don’t get Twitter. I post some stuff there and that’s about it. I don’t see any real return.” I quickly checked his stream and the only thing in it were his posts about his business. Later, I replied, “Twitter is a two-way conversation. Think of it as a cocktail party. It’s not a place to talk only about yourself and hawk your wares.” “Huh,” he said. “I never thought of social media as a conversation.”

I know people who go to cocktail parties and don’t think they’re for conversations either.

Don’t be the guy no one wants to talk to because he’s only interested in talking about himself. Be the one who draws a crowd because you are interested in and attentive to others. Offer helpful resources and connectionsSolve problems.

This earns you the right to eventually talk just a little about yourself and what you are up to. And when you do, everyone will be listening.

Sarah Robinson, a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Author of Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.

#15: Create a Systematic Approach

stephanie sammonsStephanie Sammons

To be successful in leveraging social media for growing your business, I believe you have to create a systematic approach to building your network and your brand.

Developing a system that is focused on high-impact social media marketing activities while spending the least amount of time possible allows you to be a consistent and efficient marketer. Consistency builds trust and efficiency lowers your marketing costs.

Many people don’t realize how important consistency is in marketing. Simply by staying top of mind with your community, you will reinforce your messaging over and overand create loyalty within your community (your messaging must be unique, helpful and insightful). Also, by being more efficient with your marketing, you will save time and money.

stock photo 18528255 old black alarm clock with calendarBe more efficient with your marketing. Image source: iStockphoto

By developing a systematic approach, the members of your network will be able to count on you to show up week after week with valuable insights, information and guidance. You will grow accustomed to a schedule that works for you, and over time, you will build online influence by meeting the expectations and experiences of your clients and prospects.

Here are some components that your digital marketing system should include:

  • Time to create and publish unique content to your blog each month
  • Time to share reputable and helpful content with your community on social networks
  • Time to engage in conversations and discussions on social networks
  • Time to empower and promote others
  • Time to grow your network and community
  • Time to analyze and reflect upon what’s working and what can be improved upon

Planning, dedication, and social media marketing software tools can all help in achieving a systematic approach while shaving off significant time in building your brand. It is feasible to spend only 3 hours a week on your system and realize success. If you map out your plan and make the commitment to marketing, you will achieve results.

Stephanie Sammons, founder and CEO of Wired Advisor.

#16: Create Your Voice

neal schafferNeal Schaffer

Of all the companies I consult with, the one social media marketing tip that is always part of my advice is the importance of blogging.

Creating a social media presence and engaging with both consumers and potential clients requires companies to have a “voice” and to be able to share something of value in social media communities.

A blog is a perfect place to establish that “voice,” and it also serves as a logical vehicle to help both seed conversations in social media and help lead those same social media users back to your own website.

Simply being active in social media helps attain brand awareness, but when a user comes back to your website, it gives you a higher probability of converting them into a customer.

istock red megaphone on blackboardA blog is the perfect place to establish your voice. Image source: iStockphoto

Obviously, providing unique content means that you can reap the potential benefit of that content being shared in social media, helping to expose your brand and website to more potential customers.

It’s also a logical boost for your search engine optimization. Some have claimed that with the advent of social media, blogging is dying. I believe that blogging is more important than ever before, and those who blog relevant and shareable content for their social media communities will continue to reap the benefits.

To build upon this tip, the keys to successful blogging are being able to create content that others would want to share (“shareable content”) and also create a content strategy for your blog that is aligned with your marketing goals.

Start with organizing content into “buckets” of categories that are aligned with your present sales or future marketing plans. If you can organize these categories into four “buckets” of content, blog once a week for each category and you’re on your way to becoming successful at business blogging.

Neal Schaffer, president of Windmills Marketing, author of Maximizing LinkedIn for Sales and Social Media Marketing, Understanding, Leveraging and Maximizing LinkedIn, and the forthcoming Maximizing Twitter for Business.

#17: Share Content That Resonates With Your Audience

jesse stayJesse Stay

The best tip I have to offer for social media marketing is to stick to your passionsShare messages and content that resonates with your audience. Are they going to feel strongly, “I agree with that!” or “I strongly disagree with that!” when you share your message? Those are the types of messages you should be sharing.

Passion should emanate from every part of your social media campaign. From the name of your Facebook Page, to your advertising, to the content you share. Everything should resonate and strike a chord, in one way or another (usually in a positive way), with your audience.

stock photo 19649213 share buttonShare content that really resonates with your audience. Image source: iStockphoto

When you focus on passion, your engagement will go up, your shares will increase and your audience will grow. When you can create content that builds passion, your audience will come. Focus on passion and you can’t go wrong!

Jesse Stay, social media director for Deseret Digital Media, author of Google+ Marketing for Dummies and I’m on Facebook—Now What??? 2nd Edition.

#18: Exchange Contact Information

paul colligan picPaul Colligan

There are no guarantees that the social media network or platform that you are part of will have the same shelf life as your business. Networks come and go (MySpace, anyone?) but your business, hopefully, will not.

Yes, social media is a “party” and you want to play and interact on the terms of your host. But just as important is the simple fact that said party will end at some point.

Just as you might exchange phone numbers or email addresses (with some people) at any social event, you should, and want to, consider doing the same thing on any social network you want to be part of.

stock photo 1007979 rolodexConsider exchanging phone numbers and email addresses with people within your social network. Image source: iStockphoto

Regular contextually appropriate opportunities to exchange phone numbers or addresses inside of a social network are just good business. Be strategic, but be purposeful. The test of any good party is the relationships that come from them. Everything else is just fleeting memories of “another party” and a bad headache in the morning.

BTW, I met my wife at a social event. I sure am glad we exchanged contact information and didn’t hope everything would happen within the confines of where we met.

Paul Colligan, CEO of Colligan and Content Czar at Instant Customer.

#19: Distribute Your Blog Content to the Most Popular Groups on LinkedIn

michael crossonMichael Crosson

It is easy to gain very valuable distribution of your content to some of the 200,000,000+ members of LinkedIn.

Here’s how to get exposure to some of the largest and most popular groups.

  • Find the LinkedIn Share button on articles or posts throughout the web.
    linkedin shareFind the LinkedIn Share button on articles or posts.
  • Cut and paste your content under Post to Updates and then check the Post to Groups box.
    linkedin shareCut and paste your content under Post to Updates.
  • Select the groups you want your post submitted to.
    linkedin shareSelect groups.

Done! This is super-easy and helps accelerate massive exposure.

Michael Crosson, founder and publisher of SocialMediopolis, founder of the fourth-largest LinkedIn group, the Social Media Marketing Group.

#20: Integrate Social Media Best Practices

carrie kerpenCarrie Kerpen

The most important social media marketing tip for businesses is to integrate, integrate, integrate. Social media can’t exist in a silo. Instead, it should be a core part of your strategy.

A company that’s responsive on Twitter but has poor customer service practices won’t do well. A company that produces great content on Facebook but has a closed, non-transparent corporate culture will eventually fail. Successful social media has to start with integration.

stock photo 22958840 puzzle q ampIntegrate your efforts for successful social media outcomes. Image source: iStockphoto

Social media is not just a function of marketing or public relations. Of course social media includes marketing, public relations and advertising, but it also includescustomer service, customer relationship management, sales, operations, human resources and research and development.

Ideally, everyone at your company should be trained in the fundamentals of social media as it touches many different areas of a business.

Furthermore, there are numerous opportunities throughout the customer experience for integration of social networks and social media best practices. The more open and transparent you are with customers throughout the entire customer life cycle, the more comfortable they’ll feel about continuing to buy your stuff, hire you, like you and your Pages and recommend you to friends.

Carrie Kerpen, Chief Like Officer at Likeable Media, author of the upcoming book Social Moms.

#21: Focus on Getting Attention First

aaron kahlowAaron Kahlow

If I had to boil it down to one social media marketing tip, it is to focus on the marketing element.

We are marketers, we need to get some movement beyond buzz and really drive progress. In that vein, my tip is to focus on getting attention FIRST.

stock photo 22912335 signalFocus on getting attention first. Image source: iStockphoto

So many of us think about the end game of generating leads or sales, and others think about the metrics of engagement. But like a magazine ad, you must get someone to stop the virtual page flipping and say “Hmm, that’s interesting.”

Focus on headline writing and visual storytelling (I steal from Lisa Buyer) to get someone to pause for that millisecond and lean in. Your content is only as good as that which gets the attention of the inundated user.

Then of course you must test, iterate and measure. Tools to do this will be critical.

Aaron Kahlow, CEO of Online Marketing Connect, chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute.

5 Ways to Improve Your Facebook Engagement

By 

 

Having trouble engaging your Facebook audience?

If your fans are not interacting with your brand and sharing your content, what value are they?

In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.

#1: Keep Your Updates Short

Research repeatedly shows that the longer a post is, the less engagement it will receive.

Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.

Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.

Posts with fewer than 140 characters combined with bold, beautiful photos get the most response.

According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

Starbucks is a great example of a brand combining short posts with beautiful photos. Their posts generally fall within the 100- to 140-character mark and elicit thousands of likes and comments.

#2: Don’t Use URL Shorteners

A recent study by Buddy Media found that engagement rates were three times higher for Facebook posts that use a full-length URL, rather than a link generated by a URL shortener like bit.ly.

bad bitly postConverse fans may have liked this post, but how many actually clicked on the link? Generic bit.ly URLs are less likely to drive traffic to your site.

Why is this?

The likely explanation is that Facebook users want to know where you’re taking them. This makes even more sense considering the fact that Facebook users are increasingly accessing the social network exclusively from their mobile devices (20%, or 102 million and growing).

A shortened URL does not indicate what type of website you’re taking them to, which is a deterrent to mobile users.

But didn’t we just learn that longer posts have lower engagement? Yes, but a URL doesn’t seem to count in this instance.

If you’re worried about post length, use a brand-specific URL shortener that lets users know you’re taking them to your website.

For example, Victoria’s Secret uses http://i.victoria.com/wSl instead of this crazy-long link: http://www.victoriassecret.com/shoes/whats-new/studded-suede-pump-betsey-johnson?ProductID=68804&CatalogueType=OLS&cm_mmc=fb-_-stores-_-status-_-suedpump090512.

victoriaGet more clicks by using a brand-specific URL shortener. Fans want to know where you’re taking them.

#3: Post at Times Ideal for Your Fans

Getting your post at the top of fans’ newsfeeds is paramount for engagement. So how do you do this?

For one, make sure you post at the right times.

Recent data from bit.ly shows that the optimal time to post on Facebook is between 1:00 pm and 3:00 pm, when Facebook traffic peaks.

Links posted between 1 and 4 pm get the highest click-through rates, with Wednesday at 3:00 pm being the best time to post all week. Links posted before 8:00 am and after 8:00 pm are less likely to get shared.

Another thing to consider is the TGIF (Thank God It’s Friday) factor. As office burnout peaks toward the end of the week, more people will be escaping to Facebook.

Engagement rates are 18% higher on Thursday and Friday than other days of the week, according to Buddy Media. Engagement rates fall 3.5% below average for posts Monday through Wednesday, when people are more focused at work.

If your goal is likes, not comments, Dan Zarrella of HubSpot found that Saturday and Sunday posts get the most likes.

Don’t forget about the weekend. Saturday and Sunday posts get the most likes.

Finally, make sure you post enough content to stay visible in the newsfeedwithout annoying your fans. The key to walking this fine line is to know your posts’ lifespan.

The average Facebook post lifespan is 3 hours, although this varies by page.

A post is considered “alive” when it’s occupying the newsfeed or is a Highlighted Story and receiving a continuous stream of engagement.

A post is considered “dead” when its engagement stops growing more than 10% per hour.

Never post while another post is alive or you risk losing engagement.

How do you find your average post lifespanEdgeRank Checker Pro analyzes your post engagement on an hourly basis (found in the Post Grading section at the bottom of your page analysis).

edgerankEdgeRank Checker Pro lets you know your average post lifespan and the best time to post again.

It also tells you the best time to post again. Once engagement has fallen below 10%, your post is considered dead and it’s safe to post new content.

If your average post lifespan is 3 hours, then wait at least that long before posting again.

#4: Use the Right Words for Higher Engagement

What you say—or don’t say—on Facebook matters. Certain words elicit more engagement, while others will leave your post dead in the water.

Buddy Media found that action keywords like “post,” “comment,” “take,” “submit,” “like” or “tell us” are the most effective. Be direct in your request, and fans will listen.

macy'sWant your fans to do something? Tell them! Fans respond well to specific instructions.

On the other hand, if you’re running a contest, sweepstakes or other promotional offer, fans don’t respond well to direct or aggressive language.

Softer-sell keywords such as “winner,” “win,” “winning” and “events” will make fans excited rather than feeling like they’re being sold to.

Aggressive promotional keywords like “contest,” “promotion,” “sweepstakes” and “coupon” will turn them off.

#5: Ask Questions

Asking a question is a surefire way to elicit comments, but not all questions are created equal. How and where you ask a question matters.

questionsPlace questions at the end of posts to increase engagement.

Questions placed at the end of a post increased engagement by 15% over questions placed at the beginning.

Where,” “when” and “should” drive the highest engagement rates, with “would” generating the most likes. Avoid asking “why” questions, which have the lowest like and comment rates.

Beauty retailer Sephora has mastered the art of when to use action keywords, promotional keywords and questions to get fans engaged.

This Facebook post generated 38,028 likes, 2,188 comments and 4,778 shares.

sephoraCombining action keywords like “shop” with soft-sell keywords like “score” will encourage fans to take action. End your post with a question to get 15% more engagement.

 

Bài viết sưu tầm.

Source: http://www.socialmediaexaminer.com/improve-facebook-engagement/

Forum Seeding: Gieo mầm điện tử

Trong công việc Online Seeding hay Forum Seeding, người làm nghề này gọi là seeder – người gieo mầm điện tử – có nhiệm vụ đưa thông tin lên mạng theo chủ đề, thu hút sự quan tâm của dư luận và hướng nhiều người thảo luận theo dự tính của mình; sau đó thu thập các phản hồi rồi trao lại cho phía “đặt hàng” nhằm mang lại những hiệu ứng cần thiết.

Họ là những người chuyên đi gieo mầm cho một sự khởi đầu: Công việc gieo mầm trên các diễn đàn, trên các cộng đồng mạng, trên các phương tiện mà máy tính và mạng có thể vươn tới nhằm một mục đích đó là gieo giắc ý tưởng, đưa vào suy nghĩ người xem để truyền bá trên mạng cho một sản phẩm mới sắp sửa được tung ra. Qua đó có thể lấy ý kiến của mọi người về sản phẩm này để phản ánh lại cho nhà cung ứng sản phẩm hay dịch vụ đó biết, để có thể phát triển thêm hoặc chỉnh sửa trước khi tung ra phiên bản chính thức cuối cùng tới tay người tiêu dùng.

Online Seeding hay Forum Seeding là một ngành mới tách riêng từ mảng Marketing – Truyền thông. Gần giống như những PR, họ quan hệ với công chúng, với xã hội, giữa người với người nhưng là liên hệ, quan hệ với cộng đồng ảo, với những người thường xuyên hoặc có thời gian để lên mạng và đó là môi trường để cho các seeder giao tiếp.

* Anh Trần Văn Điền, Công ty quảng cáo Nhật Long, nhớ lại từ năm 2007 ở Việt Nam người ta đã làm seeding chủ yếu để tăng lượng truy cập cho các diễn đàn. Lúc đó còn đang là sinh viên nên anh Điền làm thêm công việc này cho diễn đàn 5giây và được trả 25 đồng/comment. Khoảng hai năm trở lại đây, Điền đã có khách hàng giao làm seeding như một phần của chương trình marketing trực tuyến. Khách hàng của Điền là các đại lý xe hơi, dược phẩm, mỹ phẩm, thực phẩm…

Anh cho biết: khi làm seeding, khó nhất là viết kịch bản, tạo chủ đề và định hướng mỗi ngày phải viết gì, bình luận gì để thu hút thành viên diễn đàn tham gia. Với sản phẩm thuộc lĩnh vực giáo dục – sức khỏe thì còn buộc người làm seeding phải có kiến thức chuyên môn sâu mới làm được.

* Chị Lê Ngọc Vy, phụ trách online marketing của Nokia, cho biết seeding thường nằm trong giai đoạn chuẩn bị và chính thức giới thiệu sản phẩm. Lợi điểm của seeding là nếu có nội dung tốt, có định hướng cụ thể sẽ tạo nên hiệu ứng lan truyền tốt, còn ngược lại thì rất khó để quản lý thông tin và có khi còn tạo thông tin bất lợi. Hiện tại đa số nhãn hàng đều đã bắt đầu sử dụng seeding cho chiến dịch của họ, nhưng cũng chỉ là làm online như tạo nội dung, tạo các đoạn video để chia sẻ trên các diễn đàn, các mạng xã hội. Chỉ có một số sản phẩm, mặt hàng điện tử là sử dụng seeding bằng cách đưa sản phẩm dùng thử, sau đó mời các nhóm người ảnh hưởng này sử dụng kênh mạng để tạo hiệu ứng lan truyền

* Theo anh Nguyễn Hồng Đức, nghề này không ràng buộc thời gian, chỉ cần có máy tính kết nối Internet, kiên nhẫn và khả năng viết lách khá nên rất thích hợp để sinh viên làm thêm. Chỉ cần 4-5 tiếng buổi tối lên mạng lướt web và bình luận, các bạn sinh viên có thể kiếm được hơn 2 triệu đồng/tháng. Ngoài ra, khi làm seeding, sinh viên cũng sẽ có thêm kỹ năng làm việc nhóm bởi công việc này không thể làm một mình. Tuy nhiên, seeding giống như một diễn viên chuyên nghiệp, một lúc nhập vai thành nhiều người, nhiều tầng lớp, kể ra nhiều câu chuyện, có khi phải đặt câu hỏi và tự trả lời, tự biến mình thành cả đám đông…

Trên thế giới nghề Online Seeding đã phát triển khoảng hơn chục năm nay khi có sự xuất hiện của các mạng cộng đồng, sự xuất hiện của Blog là thời kỳ nở rộ của dịch vụ này. Trên mạng hiện giờ có những Bloger nổi tiếng mà trang Blog của họ có hàng ngàn người vào mỗi ngày hay những entry mới nhất của họ có hàng trăm comments. Một môi trường quảng bá hình ảnh cụ thể và phản ảnh lại những thông tin rất hiệu quả. Ở Việt Nam ngành này chỉ mới phát triển trong khoảng vài năm gần đây, khi mà truyền thông thương mại điện tử dần trở nên quen thuộc với tất cả mọi người. Hiện tại có rất nhiều công ty truyền thông và cá nhân đang tập trung khai thác seeding, nên nghề này sẽ phát triển và tồn tại lâu dài.

Bài viết sưu tầm.

Comment: Đọc bài này làm mình liên tưởng đến phim Inception. Nên để nói về forum seeding chắc là nên lôi cái phim này ra làm ví dụ thì ăn tiền liền. 😀

Content Marketing – Tactics and Best Practices

Soon I’ll be starting a new series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts.

The idea of content marketing seems to vary with different people, so to start, my definition of content marketing is: “Aligning business and consumer information needs with content.” We’ll see if that holds as I go through the next 6 months or so of posts.

A lot of the information on content marketing that we promote here on Online Marketing Blog offers process, strategy and models of approach. This series makes the bold assumption that the reader has already considered goals, audience, strategy and measurement and is looking for tips on tactics that fit within their planned online marketing mix.

I’ll be going through the list in alphabetical order and following a fairly consistent format.  Below is the list of tactics I’ve decided on and as the posts are published, links will be added below so this page will serve as an index.

  1. Article Marketing – Content is created around topics of focus with the intention of distributing and syndicating via various means including article aggregator websites. While there can be concerns with search engines filtering duplicate content and limiting search engine exposure, useful articles can create awareness and credibility for brand authors.
  2. Advertorial – Content intended as advertising but structured like news or an article. Infomercials are a common video form of advertorial.
  3. Blogging – Content published using blog software that organizes pages chronologically and/or by category. Blogs also provide an RSS feed so readers can subscribe without visiting the blog website.
  4. Case Studies – “Facts tell, stories sell” and case studies continue to serve an effective purpose for telling successful problem/solution brand and product stories.
  5. Crowdsource – Along the lines of “collective wisdom”, this tactic may involve inviting a network to help solve a particular problem or to contribute insight/expertise/option towards a particular topic. The resulting content attracts the attention of participants’ networks.
  6. Curate – As an art gallery employs a curator to find, organize and manage the best art, a content curator does something similar with information.
  7. Digital Newsletters – Newsletters provide a consistent source of useful information, advertorial and links to web pages that further engage the reader.
  8. eBooks – Robust content, especially with B2B marketing and the education involved with longer sales cycles, can be compelling and an eBook provides an in depth look at a particular topic of expertise.
  9. Email – From timed sequences of articles to special promotions, messages via email continue to provide the highest conversion rates of any online marketing tactic.
  10. Interactive Games – The games themselves can include content but more often it’s either the promotional efforts that create content or the user’s experience with the game can results in an outcome of content.
  11. Images & Infographics – A picture is worth a thousand words and an infographic might be worth a few thousand eyeballs and nearly as many links, tweets and shares. Annotated with descriptive text and repurposed, infographics that are well planned and executed are high impact for social sharing.
  12. Interactive Tools – Tools that allow user input and that publish customized output as content can be very effective but tools can also simply answer questions or facilitate a process.
  13. Microsites – Dedicated web sites for specific campaigns, promotions or to serve as a social hub can provide a focus for content that doesn’t really fit on the corporate website or blog.
  14. Mobile Applications – The popular web is increasingly mobile, so apps that provide information and experience can be very effective as part of a content marketing program.
  15. Mobile Content – Content specifically written and formatted for mobile consumption is also a worthwhile consideration and for some markets, essential right now.
  16. News Release – Press releases are certainly content, although the format, application and distribution has evolved.  Press releases can still reach journalists, but are also effective as direct to consumer content as well.
  17. Online Magazines & Apps – Creative web design can simulate the page turning experience of a print magazine, yet offer all the convenience of a website through online magazines. iPads are an effective device for consuming online magazine content.
  18. Podcasts – iTunes provides an effective distribution and promotion platform for many popular podcasts which can be audio or video.  Like newsletters, podcasts are often published according to a schedule and provide regular, useful information.
  19. Print Magazines – While the print world has experienced substantial changes, print is very much alive for certain markets. Print magazines may be based on a subscription model on topics related to the brand, such as a lifestyle magazine.
  20. Print Newsletters – One of the oldest forms of content marketing, printed newsletters that arrive via snail mail can provide an effective compliment to online promotions or serve niche markets where print is a preferred format.
  21. Real-World Events – The content opportunities around an industry conference or trades show are abundant, from pre-event storytelling through interviews and advance articles from speakers to liveblogging during the event.
  22. Research & Surveys – Statistics and data based insights can be very engaging and sharable content that work in tandem with many of the tactics on this list.
  23. Social Content – Content created specifically for social networks like Facebook, Twitter or LinkedIn may be a different format, but can have significant impact on awareness and engagement when planned and implemented using best practices.
  24. Teleclass & Telecasts – Informational group calls might involve a few hundred to several thousand participants. Additional value from such content can be realized through recordings, transcripts and liveblogging.
  25. Traditional Media – Advertising, education or advertorial can take many forms with traditional digital media besides TV/Cable and radio.
  26. Videos –  Engaging and rich as a content format that can be repurposed, video is effective for consumer and B2B markets.
  27. Virtual Conferences – An online conference aggregates a variety of content and incorporates many of the content tactics included in this list from promotions to presentations to the social exchanges inspired by the event.
  28. Webinars – Audio combined with presentation slides, Q and A and chat provide a content experience that can also be replayed when stored in an online archive.
  29. Wikis – Community content creation, curation and maintenance can create resources that would be extremely resource intensive for an individual marketer. More importantly, they give a community of interest the opportunity to contribute and be recognized for developing a resource that serves the greater good (or a very niche topic).
  30. White Papers – In digital format, a deep dive into a specific topic can be very effective for educating and persuading B2B prospects. Reports co-authored with marketing partners or industry analysts can boost credibility and reach.

Bài viết sưu tầm.

Source: http://www.toprankblog.com/2011/06/content-marketing-definition-tactics/